The article, which includes great photos and a solid headline, talks about the inception of Your Pie and how founder Drew French built the concept with quality and innovation as paramount. The article also talks about how Your Pie supports franchisees and ensures their success. Overall, this was a really great brand piece that showcases the credibility of the concept.
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Your Pie founder: Fast casuals will beat the '$10-pizza chains'
By: Cherryh Butler
Pizza seems to be the new darling of the fast casual industry, but Drew French was one of the first to market the build-your-own pizza concept six years ago when he opened the first Your Pie in Georgia.
Upon arrival, customers tell pizza chefs whether they want white, wheat or gluten-free dough and then pick from eight sauces ranging from Ischia-inspired marinara, basil pesto or the chain's secret recipe BBQ sauce. Lastly, they choose among eight cheeses and more than 40 fresh vegetables and premium meats, such as Italian sausage and bacon.
"We then finish it in our brick oven so it gets kissed by the flame," French said. "They cook in a brick oven at very high temperatures, so it only takes 3 to 5 minutes to cook a pizza depending on how many toppings a customer chooses."
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