Your Pie featured in QSR Magazine

Our Savannah franchisee Paul Childers was recently featured by QSR Magazine in an article titled, "A Healthier Slice," where he discusses the customized, healthier choices that they offer to their customers. Childers gives some insight into some of the challenges he has been faced with in the market with the two Your Pie locations in Savannah and how they have had to change consumer thinking. With the trends of healthier ingredients and changing consumer trends, Your Pie is well positioned for growth in the area. One advantage that Your Pie has is its unique approach where they let guests customize pizzas, salads and their craft beer selections. 

Click here for the full article. 

A Healthier Slice

Paul Childers discusses how franchisees can market healthy options and high-quality ingredients to draw in a new kind of crowd.

After years of working in the furniture industry and spending time owning, operating, and eventually selling his stores, Paul Childers entered the quick-serve world in 2009 when a hot tip from a good friend turned Childers on to a new pizza concept called Your Pie.

Today, Childers’s two franchised units in Savannah, Georgia, are experiencing positive growth and buzz about town. Built on the backs of fresh ingredients, customer choice, family-recipe sauces, and craft-beer options, Your Pie is giving Childers’s customers something they can’t get at other fast-food brands.

Childers attributes his success to the concept and the customized, healthier choices that it offers customers, but says it hasn’t been easy; he and his team have had to battle against bigger brands on both the food and beverage side of business, using hard work and quality product to draw consumers.

Childers shares how the combination of choice, quality product, and healthy options can help a brand stand up to even the largest of competitors.

1. Mute the monotony

The reason I was attracted to Your Pie as a business was the fresh take on the mundane. There are always so many places to get a pizza, regardless of your location. Your Pie reminded me of that local pizza shop that has an edge over the big brands: It’s usually locally owned and operated by someone in the community, and run by employees who are committed to the local cause and local growth.

Your Pie took that concept, turned it into a made-to-order product, and had people coming back for more. Additionally, it was giving customers a pizza option that could be healthier and less greasy—with vegetables, gluten-free crusts, white or wheat dough, oil-based pizzas, and so on—without compromise. The choice is there for every customer across the board.

To continue reading article, click here.